Chris D’Orso and Justin Romack
- Slide deck (PowerPoint)
- Survival Guide to Screen Reading Apps (PDF)
- Your Awesome Guide to Amazing Alt Text (PDF)
What is accessibility?
Accessibility is the ability for people with disabilities to use, obtain, and interact with information and resources with the same, or a relatively similar, ease of use.
Our aim should be “inclusivity,” not just “accessibility.” It’s not about creating a separate experience, but developing solutions for people of all abilities to access the world in the same manner.
Who is impacted by accessible social media content?
Examples of Accessibility in Social Media
Alternative text descriptions
They let me Photoshop cool stuff at work sometimes. #StarWarsDay pic.twitter.com/TJuYQaLOH5
— Ashi ??? (@AshiDesigns) May 4, 2018
Alt text for the above image reads: A photo of a student studying in the UA Little Rock library next to some large windows. Outside, a scene of the desert planet Jakku from Star Wars can be seen where space ships are shooting at each other.
Stay warm & dry, Aggies!
Keep those rain boots and umbrellas handy this week. ☔️ #tamu pic.twitter.com/PEF1p3AUm4
— Texas A&M University (@TAMU) October 15, 2018
Alt text for the above image reads: Photo of Aggies walking on campus with umbrellas on a rainy day.
Remember the Abercrombie & Fitch smell? Of course you do — it was designed for you to remember. Marketing is constantly begging for our attention: we’re surrounded by lights, photos, and ads everywhere we go. The constant traffic in our vision is effective, but there’s another form of marketing that’s almost too subtle to detect, and yet research has shown that it might be the most effective of all: the marketing for your nose. We explain at Youtube.com/Vox. #Abercrombie #marketing #advertising